San Antonio Event Calendar
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2023 Ford Holiday River Parade
November 24, 2023 @ 6:00 am - 9:00 pm
The 42nd Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. This year’s theme, Holiday Stories will kick off the San Antonio tradition of ringing in the holiday season.
Always held the day after Thanksgiving, the parade and river lighting ceremony will feature 28 illuminated floats and over 100,000 lights (2,250 strands) illuminating the River Walk. The lights turn on from sundown to sunrise every day until the weekend following New Year’s Day.
Restaurant Parade Packages
Holiday River Parade at Rio Rio Cantina
Rio Rio Cantina
Enjoy the Holiday River Parade with an amazing Fresh TexMex buffet at Rio Rio Cantina. Watch the beautiful floats pass by with your family, friends or group. It is the perfect location!
Holiday River Parade at Paesanos
Paesanos Riverwalk
You will love watching the Holiday River Parade at Paesanos Riverwalk. Enjoy a delicious Italian meal with choices like Chicken Marsala, Lamb Osso Buco, Prime New York Strip and much, much more. Start your holidays with elegance and view the parade at Paesanos!
General Parade Seating
This ticketed parade begins Friday, November 24, 2023 at 6 p.m. at the Tobin Center and arrives later in other areas (check map). It is broadcast live at 7 p.m. at the Arneson River Theatre.