San Antonio Event Calendar
2025 Ford Holiday River Parade
November 28 @ 7:00 pm
2025 Ford Holiday River Parade
San Antonio’s official kick-off into the Holiday Season, the Ford Holiday River Parade, is a must-see. Always held the day after Thanksgiving, the Ford Holiday River Parade is a festive celebration of holly jolly floats, entertainment, and music, complete with Santa and Mrs. Claus themselves. If you’ve never been a part of the Official River Walk Holiday Light Countdown at this event – it needs to be on your bucket list! Light up the San Antonio Night with thousands of holiday lights and ring in the season in the Alamo City!
Click here to purchase tickets.